Which of the strategies discussed in this chapter are these companies using? Explain. Dollar Shave Club – http://www.youtube.com/watch?v=ZUG9qYTJMsI

Which of the strategies discussed in this chapter are these companies using? Explain. Dollar Shave Club – http://www.youtube.com/watch?v=ZUG9qYTJMsI
Citrus Lane – http://www.youtube.com/watch?v=85FCvu6O6js
For the Makers – http://www.youtube.com/watch?v=Fek4YjmpDDw

What competitive advantages does the successful execution of their strategies produce for these businesses?
What are the risks associated with these companies’ strategies?

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